Brand identity and advertising

The principals of Volant asked us to create a distinctive and easily recognizable logo for their upstream oil and gas products. Volant’s products are globally recognized for taking a highly successful, unconventional approach to casing running solutions––making the complicated simple. Like Volant, we like to make the complicated simple and created a positioning tagline that serves them well: “Doing more with less.” Today, they enjoy enviable brand recognition in the industry.