Elves Special Needs Society

Brand identity and promotional materials

Elves Special Needs Society was ready for a brand refresh. The name, Elves, honours the society’s benefactor, Milton E. Elves, an Alberta entrepreneur and a pioneer in the promotion of modern technology.  Elves provides people with severe disabilities and special needs with an individualized educational or day program to promote their maximum development and to enhance their quality of life. Helix Design collaborated with Lee Elliott to create new brand messaging and the tagline “Possibility to Ability.” This brand promise became the springboard for the Elves design mark and supporting identifiers for the society’s programs.