Brand Marks

Creating strong, authentic identities

Logos are the jewel in the brand crown, or the punctuation of a brand. Designer and author Alina Wheeler nicely sums up brand identity ideals in her book Designing Brand Identity: “The best brands stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning. They become more powerful with frequent use and when people understand what they stand for. They are the fastest communication known to man. Meaning is rarely immediate and evolves over time.”  Here are a few examples of what we love to do, creating strong authentic identities.