albertapatients.ca

Direct marketing campaign

The Alberta Medical Association wanted to invite Albertans to voice their health care concerns and experiences through an online forum. We designed a direct marketing campaign to appear in doctors’ offices and health-care clinics across the province with visually engaging posters and individual tear-off sheet notepads featuring portraits of a diverse group of everyday Albertans. Notepads showcased different Albertans on each page front, with campaign information and call to action on the back. The campaign was supported through Facebook social media and select print advertising.