albertapatients.ca

PUBLIC INITIATIVE CAMPAIGN

First Contact.

The Alberta Medical Association wanted to connect directly with Albertans and listen to their healthcare concerns and experiences. Their campaign to introduce albertapatients.ca began in doctors’ offices and clinics across Alberta.

Helix Designed collateral to reach individual Albertans throughout the province. Posters, tear-off sheets and notepads featured engaging photographic portraits of Albertans. The campaign was supported through social media, displays, print collateral, and print and digital advertising.

Creative ServicesArt Direction / Design & Layout / Models / Photographer

Client Alberta Medical Association

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